Cambridge, MA. – September 16, 2004

Swimfish, Inc. is pleased to announce that the Web Marketing Association, Inc., (WMA), an organization devoted to recognizing excellence in corporate web sites worldwide, has awarded them with the industry's Standard of Excellence of 2004 for their design of Fidelity Investment’s Opportunities@Fidelity site (jobs.fidelity.com).

Fidelity Investments is an international provider of financial services and investment resources that help individuals and institutions meet their financial objectives. A company as diverse as Fidelity always has a variety of positions available - from investment management, marketing and sales to technology, accounting and finance and more.

With more than 8,000 career opportunities annually, Fidelity wanted to redesign their career Web site, named Opportunities@Fidelity, to receive resume submissions of a closer match to both the job’s skill requirements and their own corporate culture. In addition, Fidelity wished to update their positioning in the job market with a site design that more closely embodied the culture and brand of the firm.

The project included extensive brand design and robust technical integration with back-end systems. Swimfish developed a new brand image that complemented the existing corporate brand, but was unique enough to attract a fresh audience segment. Personalization elements were included throughout the site’s architecture, to enable a more enriching and user-targeted navigation of the site. The redesign also included deploying the site in a content management system for easier content development and site administration by Fidelity.

About the Web Awards
Produced by The Web Marketing Association, the WebAwards recognizes the individual and team achievement of web professionals who create and maintain outstanding corporate web sites. The Standard of Excellence Award recognizes sites that meet "the standard of excellence for which all corporate web sites should strive" in following criteria: design, innovation, content, technology, interactivity, navigation and ease of use. More information on the Web Awards is available at http://www.webaward.com.

About Swimfish
Swimfish, headquartered in Cambridge, Massachusetts, successfully blends strategic management consulting and technology expertise with a focus in Business Collaboration, Relationship Management and Compliance Management. With its industry experience, strong partnerships with leading application firms, and an award-winning design team, Swimfish is able to deliver proven solutions designed to help clients gain a distinctive competitive edge. Information about Swimfish and its capabilities can be found at http://www.swimfishconsulting.com.