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Project Type: |
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Recruitment Web Site |
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Client Profile: |
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Financial Services Industry Leader |
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Timeframe: |
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Less than three months |
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Challenge: |
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Client wanted a Web site to draw resume submissions for more than 8,000 career opportunities annually. To successfully compete in a tight job market, the company needed to change its "old world" image and position itself as an attractive employer offering diverse opportunities to a wide range of individuals with a variety of skill sets. |
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Solution: |
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Swimfish Consulting directed a team of 35 individuals including stakeholders, vendors, independent consultants, and internal resources to build a 500-page site in less than three months. A brand image was developed that complemented the existing corporate brand, but was unique enough to attract a fresh audience segment. |
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Features: |
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The project included extensive brand design, content development, robust technical integration with back-end systems, and site hosting. |
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Benefits: |
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Since its release, site traffic has increased 30% and user time spent on the site has tripled. In their "Recruitment Website of the Week" feature WebFeet.com stated "[The Company's] career Website is savvy, sophisticated, and colorful. It has a completely different look and feel from its consumer site, which is staid..."
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